Reccan

Context

Reccan it's a consultant company that innovates on the transparency and trust that is transmitted to the users.

Role: UX Research // UI Design

Timeframe: 16 days
Sector tags: Consulting Services, Business Solutions.
Date: March 2024

Research & Interviews

We did secondary research to understand how other consultant companies and websites for job searching display their information and how they manage to charm users.

On the other hand, we did some interviews to understand how the websites referred to above transmit trust to the users and what makes them feel safe and choose to work with that company in particular.

We concluded that transparency is the key. They like to know a little about the company, what it does to help the user, and what projects it has.

Competitive Analysis

We conducted a competitive analysis to see how they are displaying their platforms. We used some of the companies used in the interviews and meetings as well by the users.

Heuristics Evaluation

During the Heuristics Evaluation, we identified inconsistencies and issues with organization, spacing and efficiency in the website. For example, there is not enough spacing and on the first page the users as to click several time to see some information about the company.

Branding

The company already had a branding but was open to some adjustments.

During the interviews some people commented how the logo was similar to the Whatsapp. With this in mind, we redesigned the logo, keeping the idea of conversation implemented on the logo.

On the other side, we tested the contrast with the main colours, and the majority was not passing, so we adjusted the colours a bit to make them pass all the tests.

We used blue as the main colour for parts destined for the companies and green for the job seeker.

Next Steps

Create new pages such as:
- About Us;
- Profile;
- Log in/register;
- Registration progress;
- Jobs applied;
Mobile version;
Move the quiz on the job description to the registration progress or the profile options.